Hi, I’m Itohowo Udofia
Product Lead & Senior Product Designer

I’ve spent the last five years designing products people actually use across fintech, AI, healthtech, and B2B SaaS. My focus is turning complex problems into experiences that work for users, businesses, and the bottom line.
Most recently, I led product design at EDITED, shaping AI-powered retail intelligence experiences that contributed to significant commercial growth. Before that, I led the design team at Earna, building a remittance and financial services platform from the ground up.
I co-founded Dingpay, a digital wallet and contactless payment solution for Africa. Along the way I won the Verto Startup Awards 2025, joined the Antler LOS3 cohort, and gained deep experience in growth, sales, go-to-market, partnerships, and operations. Building a company has made me a better product designer and thinker.
Hi, I’m Itohowo Udofia
Product Lead & Senior Product Designer

I’ve spent the last five years designing products people actually use across fintech, AI, healthtech, and B2B SaaS. My focus is turning complex problems into experiences that work for users, businesses, and the bottom line.
Most recently, I led product design at EDITED, shaping AI-powered retail intelligence experiences that contributed to significant commercial growth. Before that, I led the design team at Earna, building a remittance and financial services platform from the ground up.
I co-founded Dingpay, a digital wallet and contactless payment solution for Africa. Along the way I won the Verto Startup Awards 2025, joined the Antler LOS3 cohort, and gained deep experience in growth, sales, go-to-market, partnerships, and operations. Building a company has made me a better product designer and thinker.
Hi, I’m Itohowo Udofia
Product Lead & Senior Product Designer

I’ve spent the last five years designing products people actually use across fintech, AI, healthtech, and B2B SaaS. My focus is turning complex problems into experiences that work for users, businesses, and the bottom line.
Most recently, I led product design at EDITED, shaping AI-powered retail intelligence experiences that contributed to significant commercial growth. Before that, I led the design team at Earna, building a remittance and financial services platform from the ground up.
I co-founded Dingpay, a digital wallet and contactless payment solution for Africa. Along the way I won the Verto Startup Awards 2025, joined the Antler LOS3 cohort, and gained deep experience in growth, sales, go-to-market, partnerships, and operations. Building a company has made me a better product designer and thinker.